About

I am Arvind Sheoran, currently working as an Assistant Professor and pursuing a PhD in Commerce, with a specialization in Marketing and Management. I am deeply committed to teaching, research, and academic development, and I strive to create a meaningful learning experience for students by integrating theoretical concepts with practical business insights.

My academic and research interests include strategic marketing, consumer behavior, brand management, and contemporary management practices. I am particularly interested in emerging areas such as digital marketing, customer relationship management, and sustainable business strategies. Through my doctoral research, I aim to explore innovative marketing and managerial approaches that enhance organizational performance in a rapidly evolving business environment.

As an Assistant Professor, I actively engage in classroom teaching, curriculum development, and mentoring students, encouraging critical thinking and analytical skills. I believe in continuous learning and regularly update my knowledge to align with current industry trends and academic advancements.

 

I aspire to contribute significantly to academia through quality teaching, impactful research, and scholarly publications. With a disciplined work ethic, research-oriented mindset, and passion for education, I am dedicated to advancing knowledge and fostering academic excellence in the field of commerce, marketing, and management.

Professional Activities

• Actively engaged in teaching undergraduate and postgraduate courses in Commerce, Marketing, and Management, with a focus on conceptual clarity and practical application.

• Involved in academic research and doctoral studies in the field of Commerce, specializing in Marketing and Management.

• Participates in curriculum development, lesson planning, and academic assessment in accordance with university guidelines.

• Regularly attends and contributes to Faculty Development Programs (FDPs), workshops, seminars, and conferences related to commerce, marketing, and management.

• Engages in research activities, including literature review, data analysis, and preparation of research papers for publication in academic journals.

• Provides academic mentoring and guidance to students, supporting their academic growth and career development.

• Incorporates innovative teaching methodologies, case studies, and digital tools to enhance student engagement and learning outcomes.

• Actively involved in institutional academic activities, such as examination work, evaluation, and committee responsibilities.

• Keeps abreast of emerging trends in marketing, management, and business practices to ensure industry-relevant teaching and research.

 

• Demonstrates commitment to continuous professional development and academic excellence.

Professional Development Activities

• Actively participates in Faculty Development Programs (FDPs), orientation programs, and refresher courses to enhance teaching effectiveness and subject expertise.

• Regularly attends national and international seminars, workshops, and conferences related to Commerce, Marketing, and Management to stay updated with current academic and industry trends.

• Engages in research skill development activities, including training in research methodology, data analysis tools, and academic writing.

• Pursues continuous learning in emerging areas such as digital marketing, strategic management, and contemporary business practices.

• Incorporates innovative pedagogical techniques, including case-based learning, experiential teaching, and technology-enabled instruction.

• Actively updates knowledge through academic journals, research publications, and online learning platforms.

• Participates in institutional training programs focused on academic administration, assessment methods, and outcome-based education.

• Contributes to professional networking and academic collaborations with peers, researchers, and industry professionals.

 

• Demonstrates commitment to lifelong learning and professional growth to enhance teaching quality and research output.

Books/ Patents/ Projects

Professional Affiliations:

No professional affiliations available.

Qualifications: PhD. (Pursuing)

Work Experience: 3

Research Interest: Marketing