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BBA (Digital Marketing)

The Bachelor of Business Administration (BBA) in Digital Marketing at NIILM University is a future-focused undergraduate program designed to equip students with the skills, tools, and strategic mindset needed to thrive in today’s digital business landscape.

This course blends core business principles with in-depth training in SEO, SEM, social media marketing, content marketing, email campaigns, Google Analytics, influencer marketing, and digital branding. Students learn how to plan, execute, and measure effective digital marketing strategies that drive results.

NIILM University’s hands-on approach includes live projects, case studies, internships, and industry collaborations, ensuring that students not only understand theory but also master practical application.

Graduates of this program are well-prepared for careers as digital marketing managers, content strategists, social media experts, PPC specialists, or even to launch their own digital ventures.

 

 

  • Total Semester: 6,8
  • Duration: 3,4 Years
  • Fee (Per Sem): 25000 ₹
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Key Highlights

Smart Classroom Content

Engaging, interactive content designed for modern, digital learning environments.

Structured Pedagogy

A well-designed curriculum that fosters skill-building through systematic learning.

Automated Evaluation

Efficient, realtime assessments to track and enhance student progress.

Technology-Driven Campus

Cutting-edge technology integrated across the campus for an immersive learning experience.

Internship and Placement Opportunities

Robust industry connections to facilitate valuable internships and secure placements.

Distinguished Faculty

We select the best faculty to ensure exceptional education and expertise.

Job and Industry Training

Focused training aligned with industry needs to boost career readiness.

Advanced Computer Labs

Access to State-of-the-art computer labs for hands-on technical skill development

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