B.Voc. - IT-ITES/eCommerce and Digital Marketing

The B.Voc. (Bachelor of Vocation) program in IT-ITES (Information Technology - Information Technology Enabled Services) with a specialization in eCommerce and Digital Marketing is designed to equip students with the knowledge and skills required to thrive in the rapidly evolving digital business landscape. This program focuses on preparing students for careers in eCommerce platforms, digital marketing, online sales, and related areas.

Students enrolled in this program learn about various aspects of eCommerce, including website development, online payment systems, inventory management, logistics, and customer relationship management (CRM). They gain proficiency in using eCommerce platforms and tools to create, manage, and optimize online stores for effective sales and customer engagement.

Moreover, the curriculum covers digital marketing strategies and techniques used to promote products and services in the online marketplace. Students learn about search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and analytics. They also study consumer behavior, market research, branding, and online reputation management.

The program includes practical training and projects to provide students with hands-on experience in building and managing eCommerce websites, implementing digital marketing campaigns, and analyzing their performance. Students work on real-world case studies and industry projects to develop practical skills and insights into the dynamics of eCommerce and digital marketing.

Throughout the program, emphasis is placed on emerging trends and technologies in eCommerce and digital marketing, such as mobile commerce, voice search, augmented reality (AR), and artificial intelligence (AI). Students learn to adapt to changing market dynamics and leverage innovative tools and platforms to drive business growth and competitiveness.

Upon completion of the program, graduates can pursue careers in various roles across the eCommerce and digital marketing sectors. They may work as eCommerce managers, digital marketing specialists, social media managers, search engine optimization (SEO) analysts, content marketers, or digital advertising executives. They may find employment in eCommerce companies, digital marketing agencies, retail organizations, advertising firms, or start their own eCommerce ventures.

Furthermore, graduates may choose to pursue further specialization or advanced education in areas such as digital analytics, web development, user experience (UX) design, or business analytics. With the increasing digitization of business operations and the growing demand for online sales and marketing expertise, graduates of the B.Voc. program in IT-ITES with a specialization in eCommerce and Digital Marketing have promising career opportunities and the potential to thrive in the digital economy.