BA – Journalism & Mass Communication

BA – Journalism & Mass Communication

A Bachelor of Arts (BA) degree in Journalism and Mass Communication is a dynamic undergraduate program that provides students with a comprehensive understanding of the theories, principles, and practices in the field of media and communication. This interdisciplinary program combines elements of journalism, communication theory, media studies, and practical skills training to prepare students for careers in various media-related professions. The curriculum typically covers a wide range of subjects, including news reporting and writing, digital journalism, broadcast journalism, photojournalism, media ethics and law, media research, public relations, advertising, and media management. Through hands-on projects, internships, and fieldwork, students develop essential skills such as interviewing, storytelling, media production, editing, and social media management. They also gain a critical understanding of the role of media in society, including its influence on politics, culture, and social change. The program emphasizes creativity, critical thinking, and ethical decision-making, empowering students to navigate the rapidly evolving media landscape with professionalism and integrity. Graduates of BA programs in Journalism and Mass Communication are prepared for careers in journalism, broadcasting, digital media, public relations, advertising, corporate communication, and media management. They may work as reporters, editors, producers, social media managers, public relations specialists, communication strategists, or content creators in a variety of media organizations, including newspapers, television networks, radio stations, online media outlets, advertising agencies, and public relations firms. The BA degree equips students with the skills, knowledge, and versatility to thrive in the dynamic and competitive field of media and communication, contributing to informed public discourse, media innovation, and social engagement.