La Estrategia del Océano Azul | W. Chan Kim; Renée Mauborgne Religión Ella nos inicia en el Oráculo
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La Estrategia del Océano Azul W. Chan Kim; Renée Mauborgne Religión Ella nos inicia en el Oráculo Ella nos inicia en el camino de la maestría espiritual a la par con la fuerza poética del lenguaje los autores muestran que el éxito duradero no tiene su origen en las batallas libradas con los competidores sino en la creación de "océanos azules" nuevos espacios de mercado sin explotar que están maduros para el crecimiento Formato: 23 x 15 cm
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